Visual Merchandising

• Visual merchandisers create the in-store environment that supports retailer’s marketing and merchandising strategies consequentially benefitting the entire supply chain. Visual merchandisers set the mood; highlight the merchandise, and invite, attract, welcome, and inform shoppers. They also, somewhat more subtly, make the store wonderful and very appealing to the customers.
• BCTN has an innate flair for the above-mentioned definition. Our team of retail merchandisers are well trained and equipped for getting the job done. We have a vast network of supervisors and operation managers, who coordinate the efficient functioning of the field execution. We also have a dedicated team to track the progress of the activity and report the collated data seamlessly to the client’s sales and merchandising team.
• Our merchandising program has been implemented across all channels such as Modern trade, General trade, Kiosks, Hypermarkets, Departmental Stores, etc.