Retail Auditing

• Retail audits are studies of selected retail outlets performed by brand representatives for the purpose of collecting data about the health of the brand’s products. These audits serve as a tool for suppliers to ensure that retailers are complying with pre-established agreements on product placement, pricing, and promotion. On the other hand, they allow brands to accurately measure their success in the retail environment.
• We at BCTN conduct precise and thorough audits which help in collating the required data for critical business decisions. Our field execution is team is highly equipped and well trained in bringing out the results for which the retail audit is being intended.
• Retail audits are basically segregated into 3 types on basis of data collected.
  1. Retail marketing audit: Questionnaire on consumer sentiments, store appearance & location, etc.
  2. Merchandising audit: This type of store audit is primarily concerned with the brand’s performance.
  3. Promotional report: It serves as a tracking mechanism for a promotional activity or sales result.